Hope Bohanec has been active in animal protection and environmental activism for 30 years and has published the book The Ultimate Betrayal: Is There Happy Meat?
The Ultimate Betrayal lifts the veil of secrecy surrounding animal farming, offering a rare look inside the world of alternative animal agriculture.
People are becoming increasingly aware that farmed animals are living in misery, their physical and emotional well-being matters, and they deserve to live a happy life. Concerned consumers are discovering that animal agriculture is one of the leading contributors to climate change, fresh water scarcity, deforestation, and air pollution. They are demanding compassionate and sustainable alternatives with their consumer dollars and the industry, eager to capitalize on an emerging market, is responding. But are these new products based on misleading buzzwords designed to deceive unsuspecting customers who are endeavoring to make ethical choices?
Hope is also the Executive Director of Compassionate Living, a Sonoma County, California based vegan advocacy organization.
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